YITH Woocommerce Role Based Prices Premium

If you run a B2B store, a wholesale business, or a membership site, you know that a one-size-fits-all pricing strategy often leaves money on the table or alienates your most loyal customers. YITH WooCommerce Role Based Prices Premium empowers you to take full control over your product pricing by displaying different prices based on the user’s role. Whether you want to offer exclusive discounts to wholesale buyers, hide prices from guests to encourage registration, or create a tiered pricing structure, this plugin provides the flexibility needed to optimize your revenue and improve customer satisfaction.

Key Features

• Role-Based Price Overrides: Easily set specific prices for each user role defined in your WordPress installation, ensuring that customers see only the pricing relevant to their account status.
• Hide Prices for Guests: Protect your wholesale margins by hiding prices from non-logged-in users, replacing them with a custom message or a call-to-action button to encourage account registration.
• Dynamic Discounting: Apply percentage-based or fixed-amount discounts automatically to specific user roles, saving you from manually updating thousands of individual product prices.
• Tax Management by Role: Configure whether prices for specific roles should be displayed including or excluding taxes, which is essential for complying with B2B tax regulations in different regions.
• Customizable Price Labels: Add custom text before or after the price to clearly communicate special offers or role-specific pricing conditions to your customers.
• Global and Per-Product Configuration: Apply pricing rules globally across your entire catalog or drill down to configure specific prices for individual products, giving you granular control over your store’s strategy.
• Integration with WooCommerce Coupons: Decide whether role-based prices should be compatible with standard WooCommerce coupons, allowing you to prevent “double-dipping” on discounts if desired.
• Support for Variable Products: Seamlessly manage pricing for complex products with variations, ensuring that every combination of attributes reflects the correct price for the logged-in user.

Use Cases and Who It’s For

This plugin is an essential tool for any WooCommerce store owner looking to move beyond simple retail transactions. It is perfectly suited for businesses that manage multiple customer segments within a single storefront.

Wholesale and B2B Businesses: If you sell to both retail customers and wholesale partners, this plugin allows you to maintain one website while ensuring that registered wholesalers automatically see their negotiated, lower prices upon logging in.

Membership Sites: Create exclusive pricing tiers for your members. You can reward loyal subscribers with lower prices or special rates, incentivizing users to sign up for your membership programs.

Private or Restricted Stores: If you operate a private catalog where you only want to reveal pricing to vetted partners, the ability to hide prices from guests—or even specific user roles—is a powerful tool for maintaining exclusivity and protecting your pricing strategy from competitors.

Setup and How It Works

The plugin is designed to integrate smoothly into your existing WooCommerce workflow without requiring advanced coding knowledge. Once installed and activated, you can begin configuring your pricing strategy in just a few steps:

1. Define User Roles: Use your existing WordPress user roles or create new ones specifically for your pricing tiers (e.g., “Wholesaler,” “VIP Member,” “Retailer”).
2. Configure Global Rules: Navigate to the plugin settings to set up global discount percentages or tax display preferences for specific roles.
3. Apply Product-Level Adjustments: For specific products that require unique pricing, edit the product directly. You will find a new tab in the product data section where you can override the global settings and set custom prices for each role.
4. Set Visibility Options: Choose whether to hide the “Add to Cart” button or the price itself for unauthorized roles, and customize the message that appears in its place.

Similar Plugins

If you are exploring your options, other solutions in this space include the “Role Based Pricing for WooCommerce” plugin by Addify and the “WooCommerce Role Based Price” plugin by Tyche Softwares. While these plugins share similar core functionality, YITH WooCommerce Role Based Prices Premium is distinguished by its deep integration with the broader YITH ecosystem and its extensive history of compatibility updates for WooCommerce.