Transform your Easy Digital Downloads store into a dynamic loyalty hub by allowing your customers to pay for digital products using the points they have earned. The myCred Gateway for Easy Digital Downloads bridges the gap between your gamification strategy and your sales funnel, enabling a seamless checkout experience where points act as a legitimate currency. By integrating your existing myCred point system directly into the EDD checkout process, you encourage repeat purchases, boost customer engagement, and provide a tangible reward for loyal shoppers.
Key Features
- Seamless Integration: Adds a dedicated payment gateway option directly into the standard Easy Digital Downloads checkout page, ensuring a familiar experience for your customers.
- Flexible Currency Conversion: Easily define the exchange rate between your points and your store currency, giving you full control over the value of your loyalty program.
- Partial Payment Support: Allows customers to use their points to cover the entire cost of a download or apply them as a discount toward a larger purchase.
- Automated Transaction Tracking: Every purchase made with points is automatically recorded in both your EDD transaction logs and the myCred point history, keeping your accounting accurate and transparent.
- Customizable Gateway Labeling: Easily rename the payment gateway in the checkout area to match your brand’s unique terminology, such as “Pay with Credits” or “Redeem Points.”
- Conflict Prevention: Built-in safeguards ensure that customers cannot spend more points than they currently possess, preventing negative balances and checkout errors.
Use Cases and Who It’s For
This plugin is designed for store owners who want to move beyond simple discounts and create a truly immersive loyalty ecosystem. If you run a digital download store—such as a marketplace for stock photography, software plugins, educational resources, or digital templates—this gateway is an essential tool for retention.
It is ideal for businesses that utilize gamification to drive traffic. For example, if you reward users with points for leaving reviews, participating in community forums, or logging in daily, the myCred Gateway allows those users to “cash in” their efforts for your digital products. This creates a powerful incentive loop: users engage with your brand to earn points, and they return to your store to spend those points, effectively increasing your customer lifetime value.
Setup and How It Works
Getting started with the integration is straightforward and requires minimal technical configuration:
- Install and Activate: Ensure both the core Easy Digital Downloads plugin and the myCred plugin are active on your site, then install and activate the myCred Gateway for Easy Digital Downloads.
- Configure Gateway Settings: Navigate to the Easy Digital Downloads payment gateway settings. You will see the new myCred gateway option available. Enable it to make it visible to your customers.
- Set Exchange Rates: Within the myCred settings, define how much your points are worth in your store’s currency. This determines how many points a customer must spend to cover the cost of a specific digital product.
- Test the Checkout: Perform a test purchase as a user with a sufficient point balance to ensure the gateway appears correctly and the point deduction occurs accurately upon order completion.
Similar Plugins
If you are looking for alternative ways to integrate points with Easy Digital Downloads, you may consider exploring the official myCred add-on library. While this specific gateway is the primary solution for direct point-based payments within EDD, there are other extensions available that facilitate point-based discounts or reward-earning triggers, such as the myCred EDD Reward add-on, which focuses on awarding points for purchases rather than spending them.