Transform your WordPress forms into powerful data-gathering tools with the Gravity Forms Survey Add-On. Designed to help site owners, marketers, and researchers capture actionable insights directly from their audience, this add-on turns standard contact forms into sophisticated survey instruments. By leveraging the robust infrastructure of Gravity Forms, you can collect customer feedback, employee sentiment, or market research without ever leaving your WordPress dashboard, ensuring your data collection is as seamless as your user experience.
Key Features
- Intuitive Survey Fields: Easily add specialized survey fields—such as Likert scales, rank orders, rating systems, and radio buttons—directly into your existing forms using the drag-and-drop form builder.
- Real-Time Analytics: View survey results immediately through the Gravity Forms interface, allowing you to monitor trends and feedback as they happen without needing external spreadsheet software.
- Visual Data Reporting: Automatically generate charts and graphs based on your survey submissions, making it simple to visualize complex data sets and share findings with your team.
- Conditional Logic Integration: Use Gravity Forms’ powerful conditional logic to show or hide survey questions based on previous user answers, creating a dynamic and personalized survey experience.
- Seamless Data Export: Easily export your survey data in standard formats, enabling you to perform deeper analysis in third-party tools like Excel, Google Sheets, or statistical software.
- Customizable Layouts: Maintain your brand identity by styling survey fields to match your website’s design, ensuring that your surveys feel like a natural part of your user journey.
Use Cases and Who It’s For
The Gravity Forms Survey Add-On is an essential tool for any organization that relies on data-driven decision-making. If you are an e-commerce store owner, you can use it to conduct post-purchase customer satisfaction surveys to identify areas for service improvement. Content creators and bloggers can utilize it to gauge audience interest, helping to shape future content strategies based on direct reader feedback.
For HR professionals and internal communications teams, the add-on provides a secure way to distribute employee engagement surveys or training feedback forms within a private WordPress environment. Market researchers and agencies will find it invaluable for creating quick, professional-grade lead qualification forms or client satisfaction questionnaires that integrate perfectly with their existing lead management workflows.
Setup and How It Works
- Install and Activate: Ensure you have the core Gravity Forms plugin installed, then install and activate the Survey Add-On from your WordPress dashboard.
- Add Survey Fields: Open any new or existing form in the Gravity Forms editor. Navigate to the “Survey” field group in the right-hand sidebar and drag your desired field types (such as Rating or Likert) onto the form canvas.
- Configure Settings: Click on the added survey fields to configure specific options, such as defining the scale for ratings, setting up answer choices, or marking fields as mandatory.
- Publish and Collect: Embed your form on any page or post using the standard Gravity Forms block or shortcode. As users submit their responses, the data is captured and stored within your WordPress database.
- Analyze Results: Navigate to the “Forms” section in your dashboard, select your survey form, and click on the “Results” tab to view the automatically generated charts, graphs, and raw submission data.
Similar Plugins
While the Gravity Forms Survey Add-On is optimized for users already within the Gravity Forms ecosystem, other popular solutions for collecting user feedback in WordPress include WPForms (which offers a dedicated Surveys and Polls addon), Formidable Forms (known for its advanced data visualization features), and standalone survey platforms like Typeform or SurveyMonkey, which can be integrated into WordPress via third-party plugins or embed codes.