AutomatorWP – Gravity Forms

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Unlock the full potential of your contact and lead generation forms by connecting Gravity Forms directly to your site’s automation ecosystem. AutomatorWP – Gravity Forms acts as a powerful bridge, allowing you to trigger complex, multi-step workflows based on user submissions. Whether you are looking to streamline your lead management, automate user registration, or personalize the post-submission experience, this integration ensures that every form entry works harder for your business, saving you time and reducing manual data entry.

Key Features

  • Seamless Trigger Integration: Instantly trigger automations whenever a user submits a specific form, or even when a specific field within a form contains a certain value.
  • Advanced Action Execution: Use form submissions to perform actions across your entire WordPress site, such as enrolling users in courses, updating user meta, adding them to mailing lists, or triggering third-party service integrations.
  • Dynamic Data Mapping: Pass data captured in your Gravity Forms fields directly into your automation actions, allowing for highly personalized communication and data management.
  • Conditional Logic Support: Combine form triggers with AutomatorWP’s conditional logic to ensure automations only fire when specific criteria are met, giving you granular control over your workflows.
  • Multi-Step Workflow Compatibility: Connect your form submissions to complex, multi-step automation chains that span across different plugins and services, creating a cohesive user journey.
  • Reliable Performance: Built with performance in mind, this integration ensures that your automation workflows run smoothly in the background without impacting the user experience on your site.

Use Cases / Who It’s For

AutomatorWP – Gravity Forms is an essential tool for site owners, marketers, and developers who rely on Gravity Forms to capture data but need that data to drive further action. If you find yourself manually moving information from your form entries to other parts of your site, this plugin is designed for you.

For membership site owners, this integration is a game-changer. You can automatically grant access to specific content or membership levels the moment a user submits a registration form, eliminating manual account approvals.

E-commerce store owners can use it to trigger post-purchase follow-ups or specialized customer support workflows based on feedback forms. By automating the response to these submissions, you can improve customer satisfaction and increase retention without lifting a finger.

Marketing professionals can leverage this to instantly segment leads. When a user fills out a survey or a request-for-quote form, the plugin can automatically update their user profile or trigger a sequence in your CRM, ensuring that your marketing efforts are always timely and relevant.

Setup / How It Works

Getting started with AutomatorWP – Gravity Forms is straightforward and requires no complex coding. Once you have both the core AutomatorWP plugin and this integration installed, you can begin building your first workflow in minutes.

  1. Navigate to AutomatorWP: Go to the AutomatorWP menu in your WordPress dashboard and select the option to create a new automation.
  2. Select a Trigger: Choose the Gravity Forms trigger from the list. You will be able to select the specific form you want to monitor.
  3. Define the Action: Select the action you want to occur after the form is submitted. This could be anything from updating a user’s role to sending an email or interacting with another plugin.
  4. Configure Details: Map the fields from your form to the required fields in your action to ensure the correct data is passed through.
  5. Activate: Save your automation and set it to “Live.” Your site will now automatically process these actions every time that form is submitted.

Similar Plugins

If you are exploring alternatives for connecting Gravity Forms to automation workflows, you may also consider:

  • Uncanny Automator: A comprehensive automation platform that offers deep integration with Gravity Forms and a wide array of other WordPress plugins.
  • Gravity Forms Zapier Add-On: While this focuses on connecting to external third-party services rather than internal WordPress automation, it is a common alternative for those looking to sync form data with external CRMs and marketing platforms.

$3.99

Version 1.0.9 report outdated
Updated on March 7, 2026
Auto Updates Yes
License GPLv2+

Updates for one year, unlimited sites, auto updates, and regular updates.

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