AutomatorWP – Formidable Forms

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Unlock the full potential of your data collection by connecting Formidable Forms directly to the AutomatorWP ecosystem. This integration allows you to transform simple form submissions into powerful, automated workflows that save you time and improve your customer experience. Whether you want to automatically enroll users in courses, update CRM records, or trigger complex sequences based on specific user input, this plugin serves as the bridge that makes your website work for you, even while you sleep.

Key Features

  • Dynamic Triggers: Automatically trigger any AutomatorWP automation when a user submits a specific Formidable form, or even when they submit any form on your site.
  • Granular Control: Use specific form fields as conditions to ensure your automations only run when the right criteria are met.
  • Data Mapping: Pass data collected in your form fields directly into other plugins, allowing for seamless information flow across your entire WordPress ecosystem.
  • User-Centric Actions: Leverage form submissions to automatically update user metadata, change user roles, or grant access to restricted content.
  • Seamless Integration: Designed to work natively with the AutomatorWP core, ensuring that your automated workflows remain stable, reliable, and easy to manage from a single dashboard.
  • Multi-Form Support: Create unique, targeted automations for every individual form on your site, providing a personalized experience for every visitor.

Use Cases and Who It’s For

This plugin is essential for site owners, marketers, and developers who rely on Formidable Forms to capture leads, feedback, or user data. If you find yourself manually performing repetitive tasks after a form is submitted—such as moving data to a spreadsheet, manually updating user profiles, or sending personalized follow-up emails—this integration is built for you.

For membership site owners, it allows you to instantly grant access to specific site areas the moment a registration form is completed. For e-commerce store owners, it enables the creation of post-purchase workflows that trigger thank-you emails, add customers to specific mailing lists, or update their status in your loyalty program based on their survey responses. By removing the manual “middleman” from your processes, you reduce human error and ensure that your business operations are as efficient as possible.

Setup and How It Works

Setting up your automated workflows is intuitive and requires no custom coding. Follow these simple steps to get started:

  1. Install and Activate: Ensure both the core AutomatorWP plugin and the Formidable Forms integration are installed and active on your WordPress site.
  2. Create an Automation: Navigate to the AutomatorWP dashboard and click to create a new automation.
  3. Select Your Trigger: Choose the Formidable Forms trigger. You will be prompted to select the specific form you want to monitor.
  4. Define Conditions: Optionally, set up conditions based on field values. For example, only trigger the automation if a user selects “Yes” on a specific checkbox.
  5. Choose Your Actions: Select the actions you want to occur once the form is submitted. This could be anything from sending an email, updating a user role, or triggering an action in another connected plugin.
  6. Activate: Once your workflow is configured, set the automation to “Live” and watch as your site handles these tasks automatically in the background.

Similar Plugins

If you are looking for alternative ways to connect your form submissions to external processes, you may consider the following plugins:

  • Uncanny Automator: A comprehensive automation platform that offers its own suite of integrations for Formidable Forms and other popular WordPress plugins.
  • Zapier for Formidable Forms: An alternative if you prefer to send your form data to external web services and third-party applications outside of the WordPress environment.
  • WP Webhooks: A tool that allows you to send data from your forms to external URLs, which can be useful for developers building custom integrations with external APIs.

$3.99

Version 1.0.6 report outdated
Updated on March 7, 2026
Auto Updates Yes
License GPLv2+

Updates for one year, unlimited sites, auto updates, and regular updates.

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