Turn your visitors’ browsing history into a powerful conversion tool with YITH WooCommerce Recently Viewed Products. This plugin automatically tracks the items your customers have looked at and displays them in a convenient, non-intrusive widget or shortcode. By keeping previously viewed products top-of-mind, you reduce bounce rates, encourage users to return to items they liked, and ultimately increase your average order value by creating a personalized shopping experience that feels tailored to each individual visitor.
Key Features
- Automatic Tracking: Seamlessly logs the products each user visits during their session, requiring no manual configuration or complex setup.
- Flexible Display Options: Showcase recently viewed products anywhere on your site using a dedicated sidebar widget or a versatile shortcode for placement in pages, posts, or product descriptions.
- Customizable Layouts: Control how many items are displayed and choose between a list or grid view to perfectly match your store’s existing design and theme.
- Dynamic Visibility Settings: Decide exactly where the recently viewed products appear, allowing you to hide them on specific pages or show them only where they are most likely to drive conversions.
- Responsive Design: Ensures that the recently viewed products section looks great and functions perfectly on all devices, from desktop computers to smartphones and tablets.
- Clear History Functionality: Provides users with the option to clear their browsing history, respecting user privacy and providing a cleaner browsing experience.
- Performance Focused: Built with high-performance standards to ensure that tracking and displaying products does not slow down your website or negatively impact page load times.
Use Cases and Who It’s For
This plugin is an essential tool for any WooCommerce store owner looking to improve user retention and simplify the path to purchase. It is specifically designed for e-commerce sites with extensive catalogs where users often compare multiple items before making a final decision.
If you run a fashion store, a tech shop, or a boutique with a high volume of products, your customers likely click through many pages before committing to a purchase. Without a reminder of what they have already seen, customers often lose track of their favorite items and leave your site to look elsewhere. By implementing YITH WooCommerce Recently Viewed Products, you help these shoppers easily backtrack to items they were interested in, effectively acting as a digital shopping assistant that keeps their interest alive throughout their entire visit.
Setup and How It Works
Getting started with the plugin is straightforward and designed to be user-friendly for store owners of all technical levels.
- Installation: Install and activate the plugin through your WordPress dashboard just as you would with any other plugin.
- Configuration: Navigate to the plugin settings panel to define your preferences, such as the maximum number of products to display and the preferred layout style.
- Placement: Use the WordPress Widgets menu to drag and drop the Recently Viewed Products widget into your desired sidebar or footer area.
- Advanced Placement: Alternatively, use the provided shortcode to embed the recently viewed products list directly into specific product pages, blog posts, or custom landing pages for targeted marketing.
Similar Plugins
If you are exploring your options, there are other solutions in the WooCommerce ecosystem that offer similar functionality, such as YITH WooCommerce Frequently Bought Together, which focuses on cross-selling, or various “Recent Products” plugins available in the WordPress repository that provide basic display widgets for recently viewed or recently added items.