The Gravity Forms HubSpot Add-On bridges the gap between your website’s lead generation and your customer relationship management strategy. By seamlessly connecting your Gravity Forms to your HubSpot CRM, this integration eliminates the manual work of exporting and importing contact data. Whether you are capturing new leads, registering event attendees, or gathering customer feedback, this plugin ensures that every submission is automatically synced to your HubSpot account in real-time, allowing you to trigger automated workflows, segment audiences, and nurture relationships without missing a beat.
Key Features
- Seamless Data Synchronization: Automatically send form submission data directly into your HubSpot CRM, ensuring your contact database is always up-to-date.
- Custom Field Mapping: Easily map your Gravity Forms fields to standard or custom properties within HubSpot, giving you full control over how your data is organized.
- Support for HubSpot Objects: Beyond just contacts, you can create or update companies and deals, allowing for more complex sales and marketing automation.
- Conditional Logic Integration: Use Gravity Forms’ powerful conditional logic to determine exactly when data should be sent to HubSpot, ensuring only qualified leads enter your CRM.
- GDPR Compliance Tools: Utilize built-in settings to handle consent and legal basis for processing, helping you maintain compliance with data privacy regulations.
- Lead Source Tracking: Automatically capture the source of your leads, providing your sales team with valuable context on how prospects found your business.
Use Cases / Who It’s For
This plugin is designed for marketing professionals, sales teams, and small business owners who rely on Gravity Forms to drive their growth. If you are tired of manually copying contact information from your email notifications into your CRM, this tool is your solution. It is ideal for companies running inbound marketing campaigns who need to capture leads via landing pages and immediately trigger HubSpot’s automated email nurture sequences. Furthermore, it is perfect for sales teams that need to keep their pipeline populated with fresh data, as it allows for the automatic creation of deal records based on specific form submissions, such as “Request a Demo” or “Get a Quote” forms.
Setup / How It Works
- Install and Activate: Install the Gravity Forms HubSpot Add-On via your WordPress dashboard and activate the plugin.
- Connect Your Account: Navigate to the plugin settings and authenticate your HubSpot account using the built-in OAuth connection process.
- Create a Feed: Within your specific Gravity Form, go to the HubSpot settings tab and create a new “feed.” This feed acts as the bridge between the form and HubSpot.
- Map Your Fields: Use the intuitive interface to map your form fields to the corresponding properties in HubSpot. You can also define whether to create a new contact or update an existing one based on email address.
- Configure Conditional Logic: Optionally, set up conditional logic rules to ensure data is only sent to HubSpot when specific criteria are met.
- Test and Deploy: Save your settings and run a test submission to verify that the data appears correctly in your HubSpot portal.
Similar Plugins
While the Gravity Forms HubSpot Add-On is the official integration, other solutions exist for connecting WordPress forms to HubSpot. These include third-party automation platforms like Zapier or Make (formerly Integromat), which act as a middleware to pass data between various applications. Additionally, some general-purpose WordPress CRM integration plugins may offer HubSpot connectivity, though they often lack the deep, native integration and specific field-mapping capabilities provided by the official Gravity Forms add-on.